“Talk less, do more” – this proverb seems simple but contains a profound philosophy, especially in the field of presentation skills. And Steve Jobs, the legendary CEO of Apple, is a testament to that. He used his presentation skills to convey messages, inspire, and attract millions of people around the world. So what are the secrets behind Steve Jobs’ resounding success?
1. Simplicity and Focus on Core Values
“Simplicity is the ultimate sophistication” – Leonardo da Vinci. Steve Jobs excellently applied this philosophy in his presentations. Instead of stuffing too much information, he focused on a few key points that were easy to understand, easy to remember, and brought practical value to the audience. Imagine you are at a new product launch event by Apple. Instead of listening to a series of dry technical specifications, you witness how Steve Jobs uses simple language, direct illustrations, and engaging stories to convey the message about the product’s breakthrough.
2. Storytelling: Attracting Attention and Creating Emotion
“Story is an affirmation of human truth.” – Prof. Nguyen Van Thuan in his work “Lời Khẳng định” (Affirmation)
Steve Jobs was a master of storytelling. He used personal stories, stories about Apple, or stories about life to create empathy, evoke emotions, and keep the audience engaged. His stories were often inspiring, reflecting his beliefs, values, and vision for technology and society.
Imagine you are listening to Steve Jobs tell the story of when Apple fell into crisis and how he overcame difficulties to bring Apple back to the market-leading position. Surely you will feel excited and admire his resilient spirit and determination.
3. Body Language: Using Gestures and Eye Contact to Create Appeal
“Gestures are the language of the soul.” – Prof. Vu Ngoc Khanh – Vietnam’s leading body language expert.
Steve Jobs was famous for his confident and engaging presentation style. He used flexible hand gestures, direct eye contact with the audience, and walked gently on the stage. His gestures and eye contact helped convey positive energy and attract the audience’s attention.
4. Using Images and Sound: Enhancing Transmission Efficiency
“A picture is worth a thousand words.” – Vietnamese proverb
Steve Jobs often used images and sound creatively to enhance the efficiency of message delivery. He used simple slides, direct illustrations, and appropriate music to create a compelling and unforgettable experience for the audience.
5. Focusing on Emotions and Evoking Aspirations
“Success is not the key to happiness. Happiness is the key to success.” – Prof. Nguyen Ngoc Ky – famous Vietnamese educator.
Steve Jobs not only presented about products, but he also conveyed a meaningful message about life, about belief, about aspiration, and about change. He evoked the audience’s emotions, conveyed positive energy, and motivated them.
6. Practice and Thorough Preparation: The Secret Behind Confidence
“Preparation is the key to success.” – Writer Nguyen Du
Steve Jobs was not innately talented, but he spent a lot of time practicing and preparing thoroughly for each presentation. He spent a lot of time researching content, writing scripts, practicing in front of a mirror, and experimenting with support tools.
Thorough preparation helped Steve Jobs be confident, comfortable, and convey messages effectively.
Conclusion:
Steve Jobs’ presentation skills are the result of a combination of talent, effort, and perseverance. To become a successful presenter, you also need to learn from him, from the techniques, secrets, and effective ways to convey messages.
Try applying Steve Jobs’ presentation skills to your presentation. You will be surprised by the results you achieve.
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