“No business, no wealth” – this saying from our ancestors still holds true. But doing business in the 4.0 era is not just about “buying cheap and selling dear”, it also requires an art – the art of selling. So what exactly are sales skills, and how to become a “deal-closing master”, turning customers into loyal “gods”? Join me, someone with over 10 years of experience in soft skills training, to uncover the secrets hidden behind million-dollar deals!
Sales Skills – More Than Just “Selling”
Many people mistakenly believe that being a good talker means you can sell anything. Wrong! Sales skills are a whole process, from understanding customer psychology, grasping their needs, to skillfully introducing products, persuading them to trust, and finally getting them to “pay up”.
It’s not unlike how you attract a crowd with your understanding, sincerity, and sophistication.
Deconstructing the “Layers” of Sales Skills
To easily visualize it, imagine sales skills as an onion, with many interwoven layers:
- Outermost Layer – Communication Skills: Just like you need to know how to drive a manual car safely, communication skills are the “steering wheel” that helps you control the “game”. Listening, understanding, using appropriate body language… are key factors in building a connection with customers.
- Second Layer – Product Knowledge: You can’t sell what you don’t understand! Equip yourself with in-depth knowledge about the product, from features, uses, advantages, and disadvantages… to confidently “answer all customer questions”.
- Third Layer – Understanding Psychology: Each customer is a different “problem”. Understanding their psychology and grasping their needs and desires is the key to “opening their hearts” and leading them to a purchase decision.
- Core Layer – The Art of Persuasion: This is when you “show your mettle”, using sharp language and persuasive evidence to prove that your product is the best solution for the customer’s problem.
Top-notch Selling – When Spirituality Goes Hand in Hand
Vietnamese people traditionally value spiritual elements. In sales, too, besides skills and acumen, luck also plays a very important role.
Mr. Nguyen Van A, an expert in the retail field, once shared in his book “Business Secrets”: “Business is like sowing seeds, you need good soil, good seeds, careful tending, and also… favorable weather.”
“Spiritual” Things Salespeople Should Know
- Choose Auspicious Days and Months: Whether it’s opening a store or signing a contract, choosing a date and time that suits your age and destiny will help you feel more confident and have smoother operations.
- Arrange the Store According to Feng Shui: Choosing the location, direction of the cashier counter, arranging products… to be harmonious in terms of feng shui will attract fortune and luck for your business.
- Always Maintain a Positive Attitude: A relaxed, optimistic mindset not only helps you work effectively but also creates a good impression on customers, attracting positive energy for yourself.
Success Doesn’t Come Automatically – Take Action Today!
“Constant dripping wears away the stone.” Sales skills are the same; you can’t become proficient overnight.
Keep learning, honing your skills, and accumulating experience day by day.
Do you want to become a “sales master”, conquering even the most demanding customers? Don’t hesitate, pick up the phone and contact us immediately at 0372666666 or visit us at 55 To Tien Thanh, Hanoi. With a team of experienced professionals, we are always ready to accompany you on your journey to conquer the peak of sales!