“Good teeth and hair enhance a person’s appearance,” goes the old saying. In education, it’s not just about appearance; the skills of an enrollment counselor are the decisive factor in success, attracting students and parents. So, what are the secrets to help counselors “score points” and “win” in the race for students? Let’s explore the essential “golden” skills revealed by a soft skills training expert with 10 years of experience!
Communication Skills: The “Secret Weapon” in Enrollment
Effective communication is considered the “secret weapon” of enrollment counselors. They are the bridge between the school and parents and students, playing a crucial role in conveying messages, building image, and attracting students.
1. Active Listening:
“Listening as if not listening, but actually listening very carefully,” is the secret of excellent counselors. Instead of just focusing on introducing the school, you need to take the time to listen to the wishes, needs, and concerns of parents and students.
Story:
When meeting a parent worried about choosing a school for their child, you shouldn’t rush to make affirmations. Create a comfortable space for them to share their desires regarding the learning environment, suitable career paths for their child, and what they expect from a school. Listening is the key to understanding their psychology, allowing you to give appropriate and more persuasive advice.
2. Persuasive Speaking:
Speaking well is not as important as “speaking correctly” and “speaking to the psychology”. Instead of using general phrases, provide specific evidence and impressive figures to persuade parents and students.
Advice:
Combine stories of student success, special programs, and attractive extracurricular activities to demonstrate the quality of the school’s education. For example: “The son of teacher Nguyen Van A, a 12th-grade student at our school, won First Prize in the National Mathematics Olympiad. This is clear proof of the quality of education at our school.”
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3. Mastering Body Language:
“A smile is a flower that suddenly blooms on the lips,” and a smile is the first body language to create a good impression. In addition, you need to pay attention to eye contact, gestures, and demeanor to create trust and rapport with parents and students.
Suggestion:
Create comfort by sitting face-to-face with parents, maintaining a reasonable distance, looking directly into their eyes, showing respect and attentiveness.
Professional Skills: “Knowledge” is a Solid Foundation
“Learning from a teacher is not as good as learning from friends,” this proverb reminds us of the importance of learning and improving knowledge. Enrollment counselors need to equip themselves with professional knowledge about the industry, the school, and the labor market to answer all questions from parents and students.
1. Thorough Knowledge of the School:
You need to have a thorough understanding of the curriculum, facilities, faculty, extracurricular activities, scholarship policies, career opportunities, etc., to introduce them professionally and persuasively.
Advice:
Participate in training sessions, update information regularly, refer to school materials, and learn about competing schools.
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2. Understanding the Field of Study:
In addition to general knowledge about the field of study, you need to learn about the labor market, career opportunities, necessary skills, and reputable universities that offer that field of study.
Example:
If advising on information technology, you need to be knowledgeable about programming, web design, project management skills, leading technology companies, and industry development trends.
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3. Enhancing Problem-Solving Skills:
During the counseling process, you will encounter difficult questions, complex issues, and objections from parents and students. Stay calm, listen, and use your professional knowledge to solve problems skillfully and persuasively.
Advice:
Refer to professional materials on enrollment counseling, learn from the experiences of excellent counselors, and learn how to handle difficult situations.
Other Skills: Adding “Spice” to Success
Besides the main skills, you need to cultivate some other important skills:
1. Information Technology Skills:
Today, information technology is a powerful support tool for enrollment counseling. You need to be proficient in using software, applications, and social networks to connect with parents and students and present information effectively.
2. Time Management Skills:
You need to plan and organize your work scientifically to manage your time effectively. Make the most of your time to improve your knowledge, update information, meet parents and students, and handle arising issues.
Advice:
Create a specific plan for each day, prioritize important tasks, and use time management support applications.
3. Teamwork Skills:
You need to work effectively in a team, share information, and support each other to achieve common goals.
Suggestion:
Participate in team meetings, share experiences and knowledge, and work together to solve arising problems.
Conclusion:
Becoming a skilled enrollment counselor is not just about professional knowledge, but also about communication skills, technology skills, time management skills, and a spirit of learning and continuously updating knowledge. Believe that with effort and continuous improvement, you will become a professional counselor, contributing to the school’s effective enrollment and bringing joy and success to generations of students!
Please contact us at phone number: 0372666666, or visit us at: 55 To Tien Thanh, Hanoi. Our consulting team is always ready to support you 24/7.